Since the Programme’s inception in 2007, the objective was to drive innovation in the fruit industry. However, the R&D landscape back then was such that PHI had to invest in a number of mainstream postharvest R&D activities, and in many cases the argument could be made that R&D is, by it’s nature, innovative in many respects. In light of the current industry partnership model, PHI places greater emphasis on R&D innovative solutions. Such R&D projects do not have an obvious outcome. Also, innovative solutions to current and anticipated challenges will strengthen the fresh horticultural industry’s global competiveness.